6 Ways Offsite Construction Helps Attract Fresh Talent

3 April 2024Construction, ManufacturingBIM, Collaboration, construction technology, culture, digital transformation, innovation, labor shortages, offsite construction, productivity, robotics, skilled trades, StrucSoft, Technology, trust



As the construction industry grows and advances, one process is becoming increasingly associated with innovation and progress: offsite construction. By building structures offsite in modules or components before assembling them onsite, the process is transforming the way we think about building structures.

As pressure mounts for more housing and the skilled labor shortage drags on, the spotlight on offsite processes is becoming more focused.

upscale modular house, offsite construction

One thing the labor shortage has pointed up is the need to attract generations of younger workers to construction. This involves more than just showcasing the practical benefits of offsite construction. Following are 6 ways construction companies can attract fresh talent into the industry.

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  1.  Cool

Jobs need to have the allure of what some may call the “cool” factor. The key is to capture the imagination of younger generations, as well as workers in other industries and show them how their skills can contribute to something meaningful, exciting and productive.

2. Satisfaction

When industry workers take pride in their craft and share stories of their involvement in unique offsite projects, it can ignite a sense of curiosity and interest among aspiring professionals. This enables fresh talent to envision themselves as part of a dynamic team, contributing to projects in the real world that influence and shape the built environment around us.

happy construction worker wearing blue hardhat and green safety vest giving thumbs-up, offsite construction

3. Technology

The infusion of technology into the construction sector enhances its appeal to younger generations. Building information modeling, digital twins, robotics, and even gaming technology are transforming the way offsite projects are designed, planned and executed. By leveraging these tools, the construction industry becomes more than just bricks and mortar—it becomes a playing field for innovation and creativity.

4. Innovation

Having grown up in the digital age, younger generations of workers are drawn to opportunities to embrace technology and investigate its possibilities. As they tap into their familiarity with digital tools and engage in the adoption of new technologies, their participation enables the construction sector to drive offsite innovation from within.

5. Inclusion

Attracting talent is the first step; the next is to retain these workers. To do so, companies need to foster a culture of inclusion, collaboration and continuous learning in their offsite processes. Encouraging all team members to share their perspectives and experiences creates a sense of belonging and ownership within the entire organization. When everyone feels valued and heard, it not only boosts morale but also fosters a culture of trust and innovation.

three shadow people putting in place large black letters spelling team against a sunset background, offsite construction

6. Collaboration

Having access to a network of like-minded innovators is essential for the advancement of the offsite sector as a whole. These networks can serve as incubators for fresh ideas, encourage collaboration and accelerate the development of novel solutions and technologies. User groups and similar organizations provide creative spaces where professionals can connect, share insights and collaborate on ideas. As this takes place, the offsite sector of the construction industry can overcome challenges more effectively and drive meaningful change.

The “cool” factor can play an important role in attracting workers – young and old – to the construction industry. By showcasing innovative methods like offsite construction and embracing technology, the industry can capture the imagination of the next generations of builders and skilled tradespeople.

While attracting talent is the beginning, fostering a culture of inclusion, collaboration and continuous learning is essential for retaining workers of all ages and driving innovation forward. Collaboration and feeling like part of something bigger are key components for overcoming challenges in the industry and driving meaningful improvements in offsite processes.

Request your free trial of StrucSoft solutions for offsite builders. Contact GRAITEC today to talk to an expert about setting up your trial, including software orientation at no extra charge.



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